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恒大步入高質量增長軌道:2018年核心凈利同比增90%

時間:2019-03-22來源:新華網

“新恒大”亮相僅一年,便交出一份行業有史以來最佳的全年業績。3月5日,中國恒大(03333.HK)發布正面盈利預告,其2018年凈利潤和核心業務凈利潤均實現大幅增長,其中核心業務凈利潤同比大增90%以上。據了解,恒大2017年核心業務凈利潤為405.1億,按此估算其2018年核心業務凈利潤達770億以上,再度刷新行業最高紀錄。

根據香港上市公司的信息披露規范要求,業績指標如出現同比大幅增長或下滑,必須提前披露預告,時間一般提前3周左右。記者注意到,隨著年報披露期即將來臨,近期已有約400家香港上市公司發布了業績預告,其中盈利預警業績下滑的超過290家,多家大型房企業績也明顯下滑。

2017年以來,恒大實施戰略轉型,在保持規模適度增長的同時,重點注重增長質量,實現高質量發展。分析人士認為,去年以來市場持續調整,恒大在管理、產品等方面擁有深厚的功底,讓其成為極少數業績逆市大增的房企。這也印證了許家印于2012年、2014年和2015年在上千人的記者及投資者年報業績發布會上講過的一句話:“越是市場不好的時候,越能展現恒大的功底”。

在企業管理上,恒大狠抓隊伍建設、制度建設和文化建設,形成從嚴管理、獎罰分明的管理文化,及強大的團隊執行力。在產品打造上,恒大通過打造環節精品提升產品品質,不斷增加產品附加值;在成本控制上,恒大通過降低營銷和管理費用、降低負債,實現成本持續下降。同時,恒大高性價比的產品推動銷售穩健增長,從而實現利潤總額提升。

在提質增效、實現高質量發展的同時,恒大的多元化戰略經過多年探索,已完成在文化旅游、健康、高科技、新能源汽車產業的布局。

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